Potencial de internacionalización de una empresa de distribución farmacéutica colombiana a destinos seleccionados

Cinthya María Cantillo-Torrado, Daily Carolina Irreño-Palma, Jahir Lombana

Resumen


El objetivo de esta investigación es identificar la alternativa de expansión más acertada y el mercado con mayor oportunidad para una empresa distribuidora de productos farmacéuticos colombiana a través de un proceso de internacionalización. Para ello se usan las herramientas de análisis DOFA y Pestel, que facilitan la interpretación de los factores clave del sector farmacéutico en los mercados de Perú, Ecuador y Brasil. Los resultados obtenidos concluyen que Perú es la opción más viable para que la compañía comience a internacionalizarse por medio de la inversión extranjera directa.

Palabras clave


Inversión extranjera directa; estrategia; estudio de caso; internacionalización.

Texto completo:

PDF HTML

Referencias


Abbott, G. & GovTexas. (10 de Marzo 2016). Governor Abbott Announces McKesson Expansion In Texas [Press Release]. Recuperado de https://gov.texas.gov/news/post/governor_abbott_announces_mckesson_expansion_in_texas.

AmeriSourceBergen Corporation. (2001). AmeriSource and Bergen Brunswig to Combine, Creating a $35 Billion Healthcare Services Company. amerisourcebergen.gcs-web.com [News Release]. Recuperado de https://amerisourcebergen.gcs-web.com/news-releases/news-release-details/amerisource-and-bergen-brunswig-combine-creating-35-billion#.

Argüello, G. M. (2015). Uso de las TIC en las PYME del sector industrial del Área Metropolitana de Bucaramanga. I+ D REVISTA DE INVESTIGACIONES, 6(2), 125–136.

Baum, S., & Med City News. (2015). Cardinal Health’s move to acquire naviHealth highlights demand for post-acute care coordination. medcitynews.com. Recuperado de https://medcitynews.com/2015/08/cardinal-health-acquires-navihealth/.

Beena, S. (28 Junio 2006). Mergers and Acquisitions in the Indian Pharmaceutical Industry: Nature, Structure and Performanc. Munich Personal RePEc Archive. Paper No. 8144. Recuperado de https://mpra.ub.uni-muenchen.de/8144/1/.

Bloomberg. (2017). Company Overview of Shanghai Pharmaceuticals Holding Co. Ltd. Bloomberg.com. Recuperado de https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=20356815.

Bloomberg. (2017). Sun Pharmaceutical Reportedly to Sell Ohm Laboratories. Bloomberg.com. Recuperado de:https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=4340881.

Business Wire. (26 Junio 2014). Amerisource Bergen Completes Acquisition of Minority Interest in Profarma Distribuidora de Productos Farmacêuticos S.A. Expands Global Footprint and Launches Joint Venture for Specialty Distribution in Brazil. [Press release]. Recuperado de https://www.businesswire.com/news/home/20140626006399/en/AmerisourceBergen-Completes-Acquisition-Minority-Interest-Profarma-Distribuidora

Cardinal Health Inc. (2017). cardinalhealth.com. Cardinal Health brings scaled solutions that help our customers thrive in a changing world. Recuperado de http://www.cardinalhealth.com/en/about-us/who-we-are.html.

Cardinal Health. (2015). Cardinal Health Acquisition of naviHealth: Frequently Asked Questions.1-4. Recuperado de http://s1.q4cdn.com/238390398/files/doc_downloads/special_notice/2015/naviHealth-FAQs-8-25-15.pdf.

Cardinal Health. (2015). Cardinal Health Completes Acquisition of the Harvard Drug Group for $1.115 Billion. Cardinal Health Archives. Recuperado de http://cardinalhealth.mediaroom.com/2015-07-06-Cardinal-Health

Celesio, (2016). Celesio signs an agreement to sell its Brazilian businesses. [Press Release]. Recuperado de: http://www.mckesson.eu/blob/18928/6b697e8bac3662baaada81b21a1a8c50/dl---2016-02-01-titu-data.pdf.

Cinde. (12 de Agosto 2015). Roche opens $5.5 Mill. Service and Distribution Center in Costa Rica to serve 23 countries [Press Release]. Recuperado de http://www.cinde.org/en/news/press-release/roche-opens-55-mill-service-and-distribution-center-in-costa-rica-to-serve-23-countries

Cinde. (16 de Febrero 2017). Roche Announces Long-Term Commitment to Costa Rica with a New Investment in Global Shared Service Center for the U.S. and Canada. [Press Release]. Recuperado de https://www.cinde.org/en/news/press-release/roche-announces-longterm-commitment-to-costa-rica-with-a-new-investment-in-global-shared-service-center-for-the-us-and-canada

Comisión Europea. (2016). ec. europa.eu, Case M.7818 - Mckesson / Udg Healthcare. ec.europa.eu. European Commission. Recuperado de: http://ec.europa.eu/competition/mergers/cases/decisions/m7818_331_3.pdf

Collins, R. (2010). A graphical method for exploring the business environment. Henley Business School. Version 8. Henley Business Schools. Recuperado de http://users.ox.ac.uk/~kell0956/docs/PESTLEWeb.pdf.

Departamento Administrativo Nacional de Estadísticas (DANE). (2017). Colombia, exportaciones totales según CIIU, Rev.3 1995-2017. Recuperado de https://www.dane.gov.co/index.php/estadisticas-por-tema/comercio-internacional/exportaciones.

Distribuidora Farmacéutica Colombiana. (2016). Aspectos organizacionales y estados financieros certificados. Recuperado de http://syd.com.co/BG1415.pdf.

Ellis, L. (2015). (Harvard, Editor) Snapshot of the American Pharmaceutical Industry. Harvard.edu. Inside Health newsletter. Recuperado de https://www.hsph.harvard.edu/ecpe/snapshot-of-the-american-pharmaceutical-industry/

Fallas, C. (2017). Roche contratará 100 personas para su nuevo centro de servicios compartidos de Costa Rica. El Financiero. Recuperado de: http://www.elfinancierocr.com/negocios/Roche-contratara-compartidos-Costa-Rica_0_1123687621.html

Fein, A. J. (2016). 2016 MDM Market Leaders | Top Pharmaceuticals Distributors. Recuperado de https://www.mdm.com/2016-top-pharmaceuticals-distributors

GBI Pharma. (2016). Santa Cruz to take 25% of Brazil's distribution sector with Panpharma buy. GBI Source. Recuperado de http://source.gbipharma.com/Brazil/detail_brazil_brief.asp?comid=2022681

George, J., & Philadelphia Business Journal. (2014). AmerisourceBergen spends $100M for stake in brazilian company. Philadelphia Business Journal. Recuperado de https://www.bizjournals.com/philadelphia/blog/health-care/2014/03/amerisourcebergen-goes-shopping-in-brazil.html

Gómez, F. S. (2014). Colombia en la inserción de la economía internacional. I+ D REVISTA DE INVESTIGACIONES, 4(2), 104–111.

Gonorazky, S. E. (2013). La injerencia de la industria farmacéutica en las actividades científicas. Neurología Argentina, Vol.5, No.3; 141-148.

Hindustan Times. (24 de Marzo 2015). Sun Pharma-Ranbaxy $4 billion merger completed. hindustantimes.com. Recuperado de http://www.hindustantimes.com/business/sun-pharma-ranbaxy-4-billion-merger-completed/story-SuyvC9iLYIUReiVQuI6PLK.html

India Brand Equity Foundation. (2017). Indian Pharmaceutical Industry. Recuperado de https://www.ibef.org/industry/pharmaceutical-india.aspx. También en https://www.ibef.org/download/Pharmaceutical-January-2017-D.PDF

Irishtimes, & Reddan, F. (2016). UDG completes €400m disposal to McKesson. irishtimes.com. Recuperado de https://www.irishtimes.com/business/health-pharma/udg-completes-400m-disposal-to-mckesson-1.2594928

Játiva Troya, K. A. (2014). Internacionalización de la empresa" Ginsberg Ecuador S" para la exportación de "Biostress" al mercado andino (Disertación De Grado para título de licenciada). Pontificia Universidad Católica del Ecuador. Recuperado de http://repositorio.puce.edu.ec/bitstream/handle/22000/7434/10.C06.001789.pdf?sequence=4&isAllowed=y

Jhawar, V. (2015). Ranbaxy and Sun Pharma: A Mega Indian Merger. investopedia.com. Recuperado de https://www.investopedia.com/articles/investing/022615/ranbaxy-and-sun-pharma-mega-indian-merger.asp.

Kale, D. (2006). Internationalization Strategies of Indian Pharmaceutical firms. The Open University. Recuperado de http://gdex.dk/ofdi/29%20Kale%20Dinar.pdf

Lorenzetti, L. (20 Junio 2015). The 10 biggest health care companies in the Fortune 500. Fortune500. Recuperado de: http://fortune.com/2015/06/20/fortune-500-biggest-healthcare-companies/.

Mckesson. (18 Septiembre 2015). McKesson Announces Agreement to Purchase the Pharmaceutical Distribution Division of UDG Healthcare PLC. [Press Releases]. Recuperado de http://www.mckesson.com/about-mckesson/newsroom/press-releases/2015/mckesson-announces-agreement-to-purchase-the-pharmaceutical-distribution-division-of-udg-healthcare-plc/

Palmer, E. (2017). Sun looks to unload Ohm Labs New Jersey plants in manufacturing consolidation. Recuperado de. https://www.fiercepharma.com/pharma/sun-looks-to-unload-ohm-labs-nj-plants-manufacturing-consolidation-cnbc.

PriceWaterhouseCoopers. (2016). Pharmaceuticals and Life. Indian pharma industry. Sciences. Recuperado de https://www.pwc.in/industries/pharmaceuticals-and-life-sciences.html.

PRNewswire. (2015). Cardinal Health Completes Acquisition of Cordis [News Releases]. Recuperado de https://www.prnewswire.com/news-releases/cardinal-health-completes-acquisition-of-cordis-300153418.html.

Sarli, R. R., González, S. I., & Ayres, N. (2015). Análisis FODA. Una herramienta necesaria. Revista de la Facultad de Odontología, Vol. 9, No. 1. Universidad Nacional del Cuyo; Mendoza, Argentina. Recuperado de http://bdigital.uncu.edu.ar/objetos_digitales/7320/sarlirfo-912015.pdf.

Schincariol, J., & Reuters. (2015). Profarma compra restante de la Droguerías Tamoio por R $ 130 mil (Traducción). Recuperado de https://br.reuters.com/article/businessNews/idBRKCN0T52M420151116.

ScripPharmaIntelligence. (31 de Marzo 2008). Shanghai Pharmaceutical And Japan Suzuken Establish Joint Venture. Recuperado de https://scrip.pharmaintelligence.informa.com/SC068094/Shanghai-Pharmaceutical-And-Japan-Suzuken-Establish-Joint-Venture

South China Morning Post. (2017). Shanghai Pharmaceuticals buys out Cardinal Health in China. Recuperado de http://www.scmp.com/business/china-business/article/2119988/shanghai-pharmaceuticals-buys-out-cardinal-health-china.

SPH. (n.d.). Shanghai Pharmaceuticals Holding Co Overview. Recuperado de http://english.sphchina.com/col/col194/index.html

SunPharmaceutical (2015). Company Profile. Recuperado de http://www.sunpharma.com/usa.

Suzuken. (2010). Suzuken - Leading a Pharmaceutical Distribution Industry in Transition. One Suzuken - Annual Report 2010. Recuperado de http://cdplus.jp/ir_front/static/uploads/public/japanese/divide/10109987/9987_10/ar10.pdf.

Suzuken. (2015). For Three Ones. One Suzuken - Annual Report 2015. (Page 23, Strengthening our supply chain in China). Recuperado de http://cdplus.jp/ir_front/static/uploads/image_asset.image.9b4baf3d9e1c81ff.e382b9e382bae382b1e383b3e6a7985f41525f455f323031355f46554c4c5f422e706466.pdf.

Vision Gain (2017). Pharma Wholesale and Distribution Market Forecasts 2017-2027. 2017 Report. Recuperado de https://www.visiongain.com/Report/1913/Pharma-Wholesale-and-Distribution-Market-Forecasts-2017-2027.




DOI: https://doi.org/10.33304/revinv.v13n1-2019002

Enlaces de Referencia

  • Por el momento, no existen enlaces de referencia


URL de la Licencia: https://creativecommons.org/licenses/by-nc-sa/4.0/

Universidad de Investigación y Desarrollo - UDI Calle 9 N° 23-55 PBX +57 76 352525 Ext 214 Bucaramanga, Santander, Colombia. Email: revistadeinvestigaciones@udi.edu.co